Modena's Museo Enzo Ferrari Debuts "Ferrari: One of a Kind" Exhibition, Celebrating Exclusive Personalization

The Museo Enzo Ferrari in Modena officially opened the "Ferrari One of a Kind" exhibition on February 18, 2024. This showcase highlights the unique craftsmanship behind each Ferrari, personalized through the company's exclusive customization program available at its Tailor Made centers in Maranello, New York, and Shanghai. Open to the public, the exhibition unveils the exclusivity of these personalized cars, reflecting the personality and desires of their owners.

Ferrari's tradition of customization dates back to its earliest GT racing cars, which were individually crafted for gentleman racers. This commitment to personalization continues today, offering clients a range of options through the Atelier service and the Tailor Made program, culminating in bespoke special builds.

The "Ferrari One Of a Kind" exhibition not only displays exceptional cars, many never seen before, but also provides insight into Ferrari's exclusive personalization programs. At its core is an interactive wall allowing visitors to explore materials, fabrics, and colors offered by the Ferrari Styling Centre, empowering clients to design their dream car effortlessly.

Many private one-off cars are on display, such as:

·         Ferrari 812 Competizione Tailor Made. This unique vehicle (which features on the exhibition poster) is an embodiment of the clean-slate approach taken by Ferrari’s Chief Design Officer, Flavio Manzoni. The car on display was the first in a limited edition special series of just 999 examples, and was auctioned at a Ferrari benefit gala in New York on 17 October 2023. 

·         Ferrari 166 MM. This extraordinarily elegant car is one of the forerunners of Ferrari’s personalised road cars. Built in 1948 and bodied by Carrozzeria Touring, every last detail has been beautifully crafted to reflect the taste of its owner, Gianni Agnelli. The unusual dual-tone blue and green paintwork recalls the family’s connections with the Italian royal house, Casa Savoia.

·         Ferrari Monza SP1. Built in 2018, this is the first example of the Icona limited-edition special series inspired by the great Ferraris of the past. Icona reinterprets classic timeless style with a modern aesthetic, adding contemporary high performance, high-tech elements in perfect harmony. Shown here in an original gold livery, with the same colour featuring on the wheels and interior trim, it also features a transverse stripe typical of some 1950s and ’60s racing cars.

·         Ferrari Daytona SP3 Carbon Look. This, the second model in the Icona limited-series line, pays homage to the sports-prototypes that made motorsport history. This example is finished in an extraordinary, natural-finish ruby red transitional carbon-fibre which gives exceptional chromatic reflections depending on the light.

Guests can engage with an interactive zone featuring a unique car configurator, allowing them to envision and design their dream Ferrari. The exhibits will undergo regular updates throughout 2024 to ensure visitors have the opportunity to explore a wide array of one-of-a-kind cars.

The Ferrari Museums continue to attract a growing number of enthusiasts, with 2023 marking a record-breaking year for the Modena and Maranello Museums, welcoming over 740,000 visitors. 

Following tradition, the "One of a Kind" exhibition at the Museo Enzo Ferrari in Modena commenced on February 18, coinciding with Enzo Ferrari's birthday. It will remain open to the public until February 17, 2025.